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        <title>FUSION BODYBUILDING Press Releases</title> 
        <description><![CDATA[Want to see what FUSION BODYBUILDING has been up to lately? Take a look at our current and past press release for the latest news and to see our history of innovation and involvement in the sport we love.]]></description> 
        <link>http://www.fusionbodybuilding.com/press</link> 
        <language>en</language> 
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            <title><![CDATA[FUSION BODYBUILDING signs NPC Excalibur champion “The Big Sexy” Uridel]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=34</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2012/05/03/FUSION_BODYBUILDING_signs_NPC_Excalibur_champion_%E2%80%9CThe_Big_Sexy%E2%80%9D_Uridel</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2012-05-03</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – May 3, 2012</b>. When you’re graced with nicknames like “Big Lou” and “The Big Sexy” in a world full of monster-sized bodybuilders, people take notice. And notice they did, with the announcement today of the fervent bodybuilding supporters at FUSION BODYBUILDING signing <a href="http://fusionbodybuilding.com/athletes/bio/Louis-Uridel">Louis “Big Lou” Uridel</a> as their latest FUSION athlete. With his recent Novice Overall win at the 2011  NPC Excalibur championships over a field of 49 competitors, Uridel has a bright future, and FUSION BODYBUILDING wanted to help him along his path.</p>
<p>FUSION BODYBUILDING VP Marketing Jeff Wilde explains, “When we met Lou, we were impressed. He’s exactly the kind of bodybuilder that we’ve dedicated ourselves to helping. He works hard, understands the fundamentals, and most importantly, loves – I mean absolutely loves – the sport of bodybuilding. He’s our type of athlete.”</p>
<p>The admiration seems mutual. “I love everything about bodybuilding,” Lou says. “Not just the training, the nutrition, the competition – which is probably the most anticlimactic part of it – but the journey. I love the growth of not just the physical, but the mental and even spiritual aspects. Hey, if you haven’t prayed to God during – or after – a leg day, you aren’t pushing hard enough. FUSION BODYBUILDING embodies this. The more I talked with them, the more I realized it was more than just a company trying to sell supplements. They represented the very passion and way of life that not only I lead, but so many of us do.”</p>
<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING opens gear.fusionbodybuilding.com]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=33</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2012/03/29/FUSION_BODYBUILDING_opens_gear.fusionbodybuilding.com</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2012-03-29</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – March 29, 2012</b>. Today, popular bodybuilding supplement company FUSION BODYBUILDING opens its virtual doors to its online store. The store, located at <a href="http://gear.fusionbodybuilding.com" target="_blank">gear.fusionbodybuilding.com</a>, will now give the ever-growing base of FUSION BODYBUILDING fans the opportunity to show off their loyalty at the gym and around town with a wide variety of FUSION BODYBUILDING gear for both men and women.</p>
                        <blockquote>
                        	<p>“We’ve always had our gear available to our loyal FUSION fans via our VIP redemption program,” says Jefferson Wilde of FUSION BODYBUILDING, “but as the demand kept growing and growing, it only made sense to create a dedicated online store to ensure all our users could get their FUSION BODYBUILDING gear. We’re very excited to be offering a number of new items with the opening of the store, for both men and women. As well, we’ll be looking to expand our selection in the future, giving our true fans lots of interesting ways to show off their FUSION BODYBUILDING loyalty.”</p>
                        </blockquote>
                        <h2>About FUSION BODYBUILDING</h2>
                        <p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING launches more than just a multivitamin with STRONGMAN]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=32</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2012/01/16/FUSION_BODYBUILDING_launches_more_than_just_a_multivitamin_with_STRONGMAN</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2012-01-16</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – Jan. 16, 2011</b>. There are countless multivitamins in every imaginable color, flavor and shape. You’d think there couldn’t be a place for improvement, but then you wouldn’t be one of the innovators of FUSION BODYBUILDING<sup>®</sup>. FUSION BODYBUILDING announces the launch of its newest product, STRONGMAN<sup>®</sup> - THE VITAMIN PACK, a unique multivitamin that offers much more than just recommended daily requirements of vitamins and minerals.</p>

<p>FUSION BODYBUILDING is known for its impressive bodybuilding-focused supplements, and in this regard, STRONGMAN is no different than other FUSION BODYBUILDING products. STRONGMAN has been formulated with the specific needs of the bodybuilder in mind. It’s a formulation that has raised the bar for multivitamins. It provides the complete package of essential vitamins and minerals needed to optimize muscle growth, at the full strength a bodybuilder’s body requires. But there are other multivitamins that do that same thing. What makes STRONGMAN different is its additional complexes.</p> 

<p>STRONGMAN includes something truly unique: SPINACH•FLEX™, an antioxidant and greens complex. Thanks to SPINACH•FLEX, each box of STRONGMAN contains the equivalent of over 12 cups of spinach in addition to other concentrated greens. The ingredients in SPINACH•FLEX are believed to suppress inflammation, improve memory and concentration, support oxygen and nutrient delivery to cells, and have a host of antioxidant benefits. STRONGMAN also includes omega-3 essential fatty acids. Omega-3s have been shown to increase fat burning, and decrease fat formation, increase the efficiency of binding of the hormone IGF-1 to skeletal muscle, and improve insulin sensitivity. All of these are very important factors for anyone trying to put on muscle.</p> 

<p>“It would have been easy to make another me-too multi,” Jefferson Wilde of FUSION BODYBUILDING says. “There are so many on the market that don’t even deliver enough of the basic vitamins and minerals. We wanted to create something better. STRONGMAN goes beyond just vitamins and minerals. It delivers all the micronutrients a bodybuilder’s body needs to develop muscle. It’s the whole package, and that’s got us all very excited because we know it’s going to be a game-changer for a lot of bodybuilders.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING partners with Europa Sports Products for US distribution.]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=31</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2012/01/13/FUSION_BODYBUILDING_partners_with_Europa_Sports_Products_for_US_distribution.</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2012-01-13</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – Jan. 13, 2012</b>. FUSION BODYBUILDING<sup>®</sup> and Europa Sports Products<sup>®</sup> announce a new agreement which will see FUSION BODYBUILDING’S three most popular supplements - PURPLE•K<sup>®</sup>, SUB•Q<sup>®</sup> and ZEUS<sup>®</sup> made available throughout the US by that nation’s largest supplement distributor.</p>

<p>Europa’s America-wide wholesale distribution network’s initial offer will make FUSION BODYBUILDING’S BIG THREE – PURPLE•K - THE KING OF CREATINE<sup>®</sup>, creatine capsule,  SUB•Q - GET BEYOND RIPPED, a subcutaneous fat burner and FUSION BODYBUILDING’S impressive testosterone-boosting supplement ZEUS - TEST BOOSTER, available to bodybuilders throughout the US. “We couldn’t be happier to be working with such an impressive company as Europa,” says Chris Belanger of FUSION BODYBUILDING. “We’re finally going to be able to ensure that every American FUSION BODYBUILDING fan will be able to get their hands on our Big Three – PURPLE•K, SUB•Q and ZEUS. Hopefully, we’ll soon have the whole FUSION line-up available to the many who keep requesting it.”</p>

<p>The partnering of Europa and FUSION BODYBUILDING is expected to be a great benefit to not only each company, but to bodybuilders seeking a more effective and honest type of supplement. “Europa Sports is excited to now be able to offer FUSION BODYBUILDING products. Partnering with such a strong and diverse brand is a fantastic opportunity for all our retail customers,” states Europa Sports CEO, Eric Hillman.</p>
 
<h3>About FUSION BODYBUILDING</h3>
<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION BODYBUILDING products start in the gym and are perfected in the lab by its innovative research and development team. FUSION BODYBUILDING products are sold worldwide.</p>
<p><a href="http://www.fusionbodybuilding.com">www.fusionbodybuilding.com</a></p>
 
<h3>About Europa Sports Products</h3>
<p>Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to gyms, health food stores and specialty supplement retailers. Europa Sports Products was founded by CEO Eric Hillman and COO Jeff Compton in 1990. Europa is a leading distributor of sports and health supplements, beverages and weightlifting accessories. There are seven locations strategically placed across the nation in the states of  Ohio, North Carolina, Texas, California, Connecticut, Florida, and Washington. Currently Europa, has over 395 employees, over 380,000 square feet of warehousing and is an authorized distributor of more than 240+ product lines totaling over 5,000 SKUs. Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction.</p>
 
<p><a href="http://www.europasports.com" rel="external">www.europasports.com</a></p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING signs IFBB bikini pro Jaclyn Wilson]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=30</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2012/01/03/FUSION_BODYBUILDING_signs_IFBB_bikini_pro_Jaclyn_Wilson</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2012-01-03</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – Jan, 03, 2012</b>. FUSION BODYBUILDING has signed Canada’s newest IFBB bikini pro, Jaclyn Wilson. Jaclyn’s years of training and competition experience recently earned her an IFBB pro card in a hard-fought competition at the CBBF Canadian Natural Physique Championships. Her passion and dedication for her sport are evident and make her an obvious choice for FUSION sponsorship. FUSION BODYBUILDING takes pride in supporting and promoting athletes whose goal is not only to perfect their physiques but also build the sport of bodybuilding.</p>

<p>“Being chosen as the next FUSION BODYBUILDING athlete is exciting, and I’m honored to join their other athletes and the rest of their team,” says Jaclyn. “FUSION is passionate about bodybuilding and committed to improving this lifestyle. Being an athlete that is also dedicated to bodybuilding makes joining the team a perfect fit and a great pleasure.”</p>
						
<p>VICE-President of Marketing Jefferson Wilde says, “We are very excited about having Jaclyn join the team. We were so impressed with her that we had to make her FUSION’s first sponsored bikini athlete. I know she is going to turn some heads on the pro stage.”</p>
                        
<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING muscles in to GNC Canada with the Muscle Recovery Stack]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=29</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/11/03/FUSION_BODYBUILDING_muscles_in_to_GNC_Canada_with_the_Muscle_Recovery_Stack</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-11-03</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada &ndash; November 3rd, 2011</b>. FUSION BODYBUILDING, known for its impressive bodybuilding-focused supplements, has been a partner with the world&rsquo;s biggest supplement retailer, GNC, for a long time. Now the bar has been raised. Two of FUSION&rsquo;s newest products &ndash; AGENT&bull;M&reg; Powder and GLUTAMEND&reg; &ndash; are slated to hit GNC&rsquo;s shelves. For the first time, GNC customers are able to get all three products that make up FUSION&rsquo;s Muscle Recovery Stack: the wildly popular PURPLE&bull;K&reg; creatine, GLUTAMEND glutamine complex and AGENT&bull;M BCAA complex. It&rsquo;s the kind of impressive power, and science, that bodybuilders should be using to make the big gains.</p>

						<p>FUSION&rsquo;s Muscle Recovery Stack takes the strength of three very impressive products and lets bodybuilders combine them into something greater. PURPLE&bull;K is not your average creatine. Most creatines are highly unstable in liquids, but PURPLE&bull;K creatine is liquid-stable, allowing it to reach muscles without degrading. This means PURPLE&bull;K delivers all the power that other creatine brands only promise, without their side effects, such as gut-twisting cramps, diarrhea and bloating. Behind AGENT&bull;M Powder&rsquo;s tasty, grape-flavoured drink is a whopping 11,000 milligrams of branched-chain amino acids, more than any other supplement we&rsquo;ve ever seen. But, AGENT&bull;M Powder is more than just BCAAs; its comprehensive formula builds muscle, prevents muscle breakdown, enhances muscle pumps, increases nutrient delivery and boosts muscle absorption. The last piece of the puzzle is GLUTAMEND. This complex has glutamine at its core and works to repair muscles, maximize muscle function, boost the immune system and support a positive nitrogen balance. Each of these supplements are valuable; combined, their benefits are seemingly irreplaceable.</p>
						
						<p>Chris Breckenridge of FUSION BODYBUILDING reveals, &ldquo;It&rsquo;s not just the team at FUSION that&rsquo;s excited about seeing GLUTAMEND and AGENT&bull;M Powder on GNC shelves. Bodybuilders have been asking us for months to make it more available. Now it&rsquo;s just an easy trip to their local GNC.&rdquo;</p>
                        
						<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding&rsquo;s strongest supplements to the sport&rsquo;s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING athlete Jodi Boam, IFBB Fitness Pro, Going to the Olympia]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=28</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/07/26/FUSION_BODYBUILDING_athlete_Jodi_Boam,_IFBB_Fitness_Pro,_Going_to_the_Olympia</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-07-26</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – July 26, 2011</b>. Since the start of her amateur career FUSION BODYBUILDING® has recognized and sponsored Jodi Boam. Now after only two IFBB pro shows she’s already won her place at the big show, the Olympia. It’s hard to keep up with the achievements of one of Canada’s newest fitness pros. Jodi first started getting serious attention when she placed third at Canadian Nationals. However, it was only last year that she took first at Canadian Nationals and became the youngest IFBB pro in Canada. Soon after, she was planning her very first pro competition, and she didn’t have her sights aimed low. Jodi premiered at the prestigious 2011 New York Pro. Out of a field of seventeen fitness competitors, most with years of pro-level competition under their belts, Jodi came away with fifth place and a better understanding of what it takes to win. Jodi took that experience to heart, putting it all together just two months later for the Toronto Pro Supershow. Competing against fourteen other fitness competitors, Jodi showed everyone how it’s done by taking first place. Jodi put on an impressive display not only for the audience but also for the judges. Judging scorecards reveal that Jodi took first place by a solid five points.</p>

<p>“I was looking forward to the Toronto Pro. I felt awesome, my diet and routine were going well, plus it was my local show, so I knew I was going to have a huge cheering section there!” says Jodi. “I always push myself to do better, and even though I was thrilled to be in the top five at the New York Pro, I knew there was room for improvement. The day of the Toronto show, I was looking great, and I knew that I had a real chance to place high, but I was still a little stunned when I took first. I can’t believe I’m going to the Olympia!”</p>

<p>Representatives for Jodi’s sponsor, FUSION BODYBUILDING, say, “We are exceptionally proud of Jodi. Not only has she shown the world what an exceptional competitor she is, she’s also an amazing person. It’s amazing to have done our small part to help her fulfill her dreams, and we look forward to seeing her on the Olympia stage.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION Bodybuilding signs NPC competitor Marc Snyder]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=27</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/05/19/FUSION_Bodybuilding_signs_NPC_competitor_Marc_Snyder</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-05-19</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – May 19, 2011</b>. FUSION BODYBUILDING announces today the signing of bodybuilder and trainer Marc Snyder as a FUSION athlete. With years of bodybuilding under his belt and an impressive record of training other athletes, Snyder has built an unmatched reputation as a master of bodybuilding. His experience and zealous passion for the art and science of bodybuilding makes him the perfect candidate to become part of the FUSION team.</p>

<p>“We have the opportunity to meet a lot of bodybuilders,” says FUSION co-founder Adrian Burke. “But Marc’s experience and enthusiasm for the sport really made him stand out. His breadth and depth of knowledge was evident, but it was more than that. He also had a real passion for sharing that knowledge to help others reach their goals. That’s a fundamental part of what FUSION is about. He impressed everyone at FUSION HQ, and we wanted him on our team.”</p>

<p>Snyder echoes the sentiment: “The reason I signed up with FUSION is that they have the same desire for bodybuilding as I do. FUSION will only help strengthen the strong support team behind me. Their support gives me access to the strongest supplements available and the ability to share my passion with others.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING signs a distribution deal for Latin America with SNI USA, Inc.]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=26</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/03/10/FUSION_BODYBUILDING_signs_a_distribution_deal_for_Latin_America_with_SNI_USA,_Inc.</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-03-10</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – March. 10, 2011</b>. A new distribution deal with SNI USA, Inc., will put FUSION BODYBUILDING<sup>®</sup> supplements on shelves in the Caribbean, Mexico, and Central and South America. For the first time, bodybuilders in Latin America will have the chance to try Canada’s most popular creatine capsule, PURPLE•K, and the other innovative FUSION products SUB•Q, ZEUS, AGENT•M powder and GLUTAMEND.</p><p>Finding the right distributor was vital, as Chris Belanger of FUSION BODYBUILDING explains: “It has been a challenge to find a company to partner up with for the distribution of FUSION supplements into Latin and South America, with the experience that SNI USA, Inc. has. However, after having the chance to meet Ricardo Alvarez, a gentleman with many years’ experience in the industry, we knew we had found the perfect fit.”</p><p>With more than seventeen years of experience in the market, the SNI USA, Inc. team prides itself on its ability to serve its customers. “SNI USA, Inc. is delighted by the opportunity to partner up with FUSION BODYBUILDING for South America and Latin America. We are very excited with the quality and uniqueness of their products as we introduce them to these new marketplaces,” says Ricardo Alvarez of SNI USA, Inc.</p><p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING expands and relaunches its exclusive VIP site]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=25</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/03/01/FUSION_BODYBUILDING_expands_and_relaunches_its_exclusive_VIP_site</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-03-01</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – Mach. 1, 2011</b>. Bodybuilding supplement company FUSION BODYBUILDING<sup>®</sup> has relaunched its members-only <a href="http://vip.fusionbodybuilding.com" title="go to new FUSION VIP">VIP website</a>. FUSION’s VIP site is a treasure trove of bodybuilding information with something for everyone, from new athletes picking up their first weights to old pros. This latest version has not only a fresh, clean new look but also extensively enriched information. The VIP site contains hundreds of articles on nutrition, competing, training, posing, recipes and more. It’s free for anyone to become a member of the VIP site. All that’s required is an access code that can be found on any FUSION product.</p><p>“Our VIP site was always designed to be a destination for bodybuilders,” says Jefferson Wilde, FUSION’s vice president of marketing. “FUSION is constantly doing research, talking to pros and keeping on top of what’s new in bodybuilding. The VIP site was our way of getting our expertise out to the world. Now with this refresh of the site, there is even more information available, and the new design makes it even easier for VIP members to find what they need.”</p><p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING signs groundbreaking US distribution deal with USA Sports]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=24</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/02/23/FUSION_BODYBUILDING_signs_groundbreaking_US_distribution_deal_with_USA_Sports</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-02-23</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – February 23, 2011</b>. FUSION BODYBUILDING<sup>®</sup> has partnered with industry leader USA Sports in a deal that makes it the exclusive distributor of the FUSION brand of supplements in the United States.</p>

<p>USA Sports’ America-wide wholesale distribution network will instantly make FUSION available to bodybuilders throughout the US. “USA Sports is delighted by the opportunity to be the exclusive US distributor for FUSION BODYBUILDING products. We are captivated by their quality products, which have a unique differentiation in the marketplace, and by their grassroots approach of building a beneficial and long-term relationship with their end users,” says Joe Mies, managing partner of USA Sports, “The loyalty of their customers, the experience of our staffs and our nationwide distribution capabilities make this a perfect match for USA Sports.”</p>

<p>Chris Belanger of FUSION BODYBUILDING agrees. “We are looking forward to working with USA Sports to make FUSION BODYBUILDING a top brand in the United States. Their team of vastly experienced individuals combined with FUSION’s commitment to delivering highly effective products and extensive added-value information in an honest, straightforward way ensures we can achieve this goal.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Lands a UK Distribution Deal with Dynamic Sports Nutrition]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=23</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/01/31/FUSION_BODYBUILDING_Lands_a_UK_Distribution_Deal_with_Dynamic_Sports_Nutrition</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-01-31</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – January 31, 2011</b>. FUSION BODYBUILDING<sup>®</sup> supplements will soon find their way to supplement store shelves across the UK via an exclusive new distribution deal with Dynamic Sports Nutrition Ltd of Telford, England. (<a href="http://www.dynamicsportsnutrition.co.uk" rel="external">www.dynamicsportsnutrition.co.uk</a>) The deal will see PURPLE•K<sup>®</sup>, SUB•Q<sup>®</sup>, ZEUS<sup>®</sup>, FUBAR<sup>®</sup>, AGENT•M<sup>®</sup> caplets, AGENT•M<sup>®</sup> powder and GLUTAMEND® made available to the UK public for, in some cases, the very first time.</p>

<p>Chris Belanger of FUSION BODYBUILDING explains why Dynamic Sports Nutrition was the right choice: “We’re proud to have signed our distribution agreement with Dynamic Sports Nutrition. Dynamic’s owner and managing director, James Bridges, brings a wealth of experience to the deal that will positively reflect on the FUSION BODYBUILDING brand. We look forward to growing awareness of FUSION in the UK with the essential support of Dynamic Sports Nutrition.”</p>

<p>The anticipation is mutual, according to Mr. Bridges: “We’re excited to be working with FUSION BODYBUILDING as its exclusive UK distributor. Not only does the FUSION BODYBUILDING range of supplements help consumers get the results they are looking for from their training, but what also sets FUSION apart is the high level of product support, including free informational inserts with products and a wealth of online information for buyers. We will introduce the FUSION BODYBUILDING product line to the UK market in 2011 and believe it will quickly gain a strong following.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Fusionbodybuilding.com relaunches with a fresh new look.]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=21</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/01/04/Fusionbodybuilding.com_relaunches_with_a_fresh_new_look.</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-01-04</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – January 4th, 2011</b>. Any good bodybuilder knows complacency is the enemy, and like a good bodybuilder, FUSION BODYBUILDING<sup>®</sup> is shaking things up. On January 1 the redesign and relaunch of the company’s website, fusionbodybuilding.com, went live. With supplement staples such as PURPLE•K creatine and test-boosting ZEUS, FUSION has been a favourite among gym rats for over a decade. FUSION is a rarity among supplement companies, one that prides itself on supporting the sport of bodybuilding and creating effective, useful supplements, rather than relying on hype to sell.</p>
<p>The new website is a reflection of that attitude, featuring a cleaner, more streamlined interface that highlights an inspiring amount of bodybuilding information and insight. FUSION is blending its BeingABodybuilder.com video website into fusionbodybuilding.com, allowing users to follow the trials and tribulations of the bodybuilding life. The site not only follows bodybuilders through competitions but also looks behind the sport in candid videos such as an interview with the wife of a competing bodybuilder. Also as impressive is FUSION’s willingness to educate its consumers. For example, while other supplement companies display only their products’ nutrition labels, fusionbodybuilding.com provides an ingredient-by-ingredient breakdown of why FUSION supplements work. And, whether you’re new to bodybuilding or an old pro, FUSION’s V.I.P. site is a treasure trove of information, including training programs, a comprehensive competition guide, mandatory posing instructions and more.</p>
<p>“It was our goal to really raise the bar with our new site,” says Jefferson Wilde, FUSION’s vice president of marketing. “We’ve been working hard for months to not only make the site’s design more inviting and navigable, but also increase the content that our customers find so valuable. We’ve always striven to make fusionbodybuilding.com as much a resource as it is a marketing site, and I think this new site really achieves that ambition.”</p>
<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING signs National-level bodybuilder Mark Richman.]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=22</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2011/01/04/FUSION_BODYBUILDING_signs_National-level_bodybuilder_Mark_Richman.</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2011-01-04</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada – January 4, 2011</b>. Today, heavyweight bodybuilder Mark Richman becomes a FUSION BODYBUILDING athlete. Richman has competed at the Canadian National level for several years, consistently placing in the top five in his category at the last four Canadian Bodybuilding Federation National Championships, including a first-place heavyweight finish in 2009.</p><p>An overall title, and his pro card, should soon be Richman’s. “I learn something new every time I train for a competition,” Richman explains. “Whether I take first or not, I add something new to my toolbox. This year’s nationals showed me that stage presence counts for a lot. Very few bodybuilders, including myself, spend enough time practicing their posing and displaying their physiques properly onstage. Next year, I’ll be better prepared and ready to take the overall title.”</p><p>“Mark is our kind of bodybuilder,” says FUSION’s Adrian Burke. “His kind of dedication and hard work is inspirational. It’s for Mark, and bodybuilders just like him, that we got into the supplement business. We wanted to make products worthy of the sweat of guys like Mark. We’re happy to have him as part of the FUSION team, and we know he’ll achieve great things.”</p><p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Introducing AGENT•M Grape Beverage Supplement with over 11,000 mg of BCAAs.]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=20</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/12/02/Introducing_AGENT%E2%80%A2M_Grape_Beverage_Supplement_with_over_11%2C000_mg_of_BCAAs.</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-12-02</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, Canada — December 2, 2010</b> Nearly two years ago, FUSION BODYBUILDING<sup>®</sup> introduced its progressive branched-chain amino acids supplement, AGENT•M<sup>®</sup>. Today, FUSION is proud to announce a new addition to the brand: AGENT•M grape-flavoured beverage powder. The intense training that bodybuilders undergo in the gym can trigger a complex series of events called the inflammatory cascade. This can stop muscle growth for days and dramatically lower testosterone and growth hormone levels for up to 15 hours. It usually takes 48 hours before the body can start to grow muscle. All AGENT•M products are formulated to stop the inflammatory cascade, saving muscle and accelerating its growth. What makes AGENT•M grape-flavoured beverage powder exceptional is that it contains a systemic enzyme blend called M•ZYME and 11,000 milligrams of BCAAs in every serving.</p>

<p>AGENT•M powder has an appealing list of benefits to any bodybuilder. AGENT•M helps build muscle by activating protein synthesis directly at the muscle-tissue site. It uses M•ZYME to prevent muscle breakdown by decreasing harmful inflammation. By including L-arginine, it enhances muscle pumps to produce a bigger, better pump. This in turn, supported by a powerful absorption booster, enhances nutrient delivery to the muscle. It even triggers a fourfold increase in insulin compared to regular protein, without using simple sugars.</p>

<p>FUSION co-founder Adrian Burke says, “People get really excited when they tell us how AGENT•M helps them build their muscles, but some weren’t thrilled at the number of caplets they had to take. That’s why we developed a drink formula for AGENT•M. One quick drink with a surprisingly good grape flavour gives them all the branched-chain amino acids and enzymes they need to keep their muscles growing. The best part is, we actually improved the formula. Each serving now contains 11,000 milligrams of BCAAs, which is an exceptional amount. As far as we can tell, and we’ve done our research, it’s the most BCAAs any product offers in one scoop. It’s an extraordinary product.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Figure Athlete Lauren Jacobsen signs with FUSION BODYBUILDING]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=19</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/09/03/Figure_Athlete_Lauren_Jacobsen_signs_with_FUSION_BODYBUILDING</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-09-03</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, Canada — September 3rd, 2010</b> The first time you see Lauren Jacobsen onstage in a figure competition, you can’t help notice her strength, determination and toned physique. The first time you talk to her, you can’t help but quickly realize that she knows more about fitness and supplements than all the regulars at your local gym put together. That makes her the perfect fit to become a sponsored athlete with the FUSION BODYBUILDING team, a supplement company that prides itself on creating strong supplements for bodybuilders who
know what they need.</p>

<p>Jacobsen is an accomplished figure athlete who has competed throughout the world. After placing first at the Canadian Natural Nationals, she qualified to compete at the IFBB Women’s World Championships in Spain. More recently, she placed first in her category at the 2009 OPA Ontario Provincial Championships and placed second at the CBBF Nationals.</p>

<p>Since university, Jacobsen has used her biochemistry degree to develop performance-enhancing supplements for many of the top companies in the industry. She’s also a regular contributor to Inside Fitness magazine and a host with the hit TV show Body Fuel, where she explains proper supplementation.</p>

<p>FUSION V.P. of Marketing Jefferson Wilde is ecstatic about making Jacobsen a FUSION sponsored athlete: “Lauren is an exceptional competitor who knows her supplements. She’s a perfect match for the FUSION BODYBUILDING team. She appreciates that FUSION is focused on creating effective, powerful supplements that deliver the results bodybuilders are looking for.”</p>

<p>Lauren seems pretty excited also. “I’m extremely excited to be part of the FUSION team.  FUSION is providing me the opportunity and platform to leverage my knowledge of supplements with my passion for competing and bodybuilding.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Bodybuilding’s “Mr. Canada” Santana Anderson signs with FUSION BODYBUILDING]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=18</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/08/25/Bodybuilding%E2%80%99s_%E2%80%9CMr._Canada%E2%80%9D_Santana_Anderson_signs_with_FUSION_BODYBUILDING</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-08-25</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, Canada — August 25, 2010</b> Santana Anderson is living the bodybuilding dream. He’s just won the 2010 CBBF National overall title and his IFBB procard. And now he’s landed an athlete sponsorship with Canada’s own FUSION BODYBUILDING.</p>

<p>The Nationals represented a wildly successful return to competition for Anderson after a four-year absence. “Towards March of this year, my training partner, Salim Satir, and I began training together, and we both began to have aspirations to do the Nationals in August. Within weeks of seeing great results, I rediscovered my passion for training and became fully committed and excited with my prep.” Anderson says. “Winning the overall felt amazing — a vindication of years of hard work, sacrifices and effort put forth in the gym and kitchen. I was lucky enough to have it been my day to succeed.”</p>

<p>Anderson is excited about being sponsored by FUSION BODYBUILDING. “FUSION is just a natural fit for me. It is Canadian, supports bodybuilding and has a culture that understands what this sport is all about. I want to commend the company on bringing forth such a great line and having content on its website that supports the bodybuilding lifestyle.”</p>

<p>FUSION Co-president Adrian Burke agrees. “Santana is exactly the type of dedicated, hardworking bodybuilder that we created FUSION BODYBUILDING for. He not only works hard and smart but also lives the sport, has an unbelievable physique and is a great guy. It’s obvious he’s going to go far, and we look forward to helping him along the way.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Introduces GLUTAMEND™ to Help Heal Muscles]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=17</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/06/22/FUSION_BODYBUILDING_Introduces_GLUTAMEND%E2%84%A2_to_Help_Heal_Muscles</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-06-22</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, Canada — July, 22nd 2010</b> Building muscle isn’t easy. A series of events has to take place to get the big guns. First, you have to stress your muscles by lifting weight. Next, you have to give your body the resources it needs to rebuild your stressed muscles. And finally, your body has to work to heal and rebuild those muscles so that they’re bigger, better and stronger. That’s why FUSION BODYBUILDING is introducing GLUTAMEND, a new supplement that contains a scientifically formulated blend of ingredients that help the body heal its muscles and keep the body healthy and ready to grow.</p>

<p>GLUTAMEND is a new take on some tried, trusted and true ingredients. Its unique formulation combines these fundamental ingredients to work synergistically, allowing GLUTAMEND to deliver results that each element alone couldn’t deliver by itself. With glutamine at its core, GLUTAMEND is designed to help support not only the repair of muscle tissues but also the healthy functioning of the body so that a bodybuilder is ready to get back in the gym and build huge, healthy muscle.</p>

<p>FUSION BODYBUILDING cofounder Adrian Burke says, “The way we usually develop our supplements is by listening to our customers. If they’re looking for a natural way to boost their testosterone levels, we give them a supplement for that. If they want a creatine product that fuels their muscles without leaving them feeling bloated, we figure out how it can be done and then deliver that supplement. But GLUTAMEND was different. I’ve been going to the gym for years, and one of the supplements I always took was glutamine. It’s a fundamental. So for years, I’ve been hoping we could develop a product that took the healing power of glutamine and made it better. Finally, we achieved success with GLUTAMEND. Really, it’s a product developed for me, but it will help a lot of other bodybuilders stay healthy, healing and growing.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All FUSION products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[GNC Canada to Carry FUSION BODYBUILDING’s OMEGA•OIL]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=16</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/03/19/GNC_Canada_to_Carry_FUSION_BODYBUILDING%E2%80%99s_OMEGA%E2%80%A2OIL</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-03-19</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, Canada — March 18, 2010</b> If you visit your local GNC store today, you’ll discover something different on the shelves. Today is the first day that GNC stores in Canada will carry OMEGA•OIL, FUSION BODYBUILDING’s essential fatty acid (EFA) supplement. A recent addition to FUSION’s exceptional line of bodybuilding products, OMEGA•OIL is the first EFA supplement formulated exclusively for  bodybuilders.</p>

<p>Research clearly shows the benefits of including more EFAs such as omega-3s in our diets. OMEGA•OIL was scientifically developed to help bodybuilders protect muscle, burn fat, reduce joint inflammation and pain, improve insulin response, improve cardiovascular health, increase mood quality and promote brain cell growth. However, unlike other EFA supplements, OMEGA•OIL is made exclusively of fish oil, which is more bioavailable than other sources. It uses an exclusive three-fish blend because fish oils have been scientifically shown to trigger the most rapid increase of key EFA components in the blood, much faster than sources such as flaxseed oil. This gets EFAs into bodybuilders’ systems sooner so they see results sooner.<p>

<p>“We’re very happy that even more bodybuilders will have access to OMEGA•OIL,” says Adrian Burke, co-founder of FUSION BODYBUILDING. “We created OMEGA•OIL because we knew that most bodybuilders aren’t getting enough EFAs in their strict and unique diets. That’s why we created an omega-3 supplement made just for bodybuilders. OMEGA•OIL can help them stay healthy and reach their goals. OMEGA•OIL should definitely be a staple in any bodybuilder’s on-season and off-season diet.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[2009 CBBF Junior Mr. Canada Darnell Collins Signs to FUSION BODYBUILDING]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=14</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/01/19/2009_CBBF_Junior_Mr._Canada_Darnell_Collins_Signs_to_FUSION_BODYBUILDING</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-01-19</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — January 18, 2010</b> FUSION BODYBUILDING proudly announces the signing of Darnell Collins to a supplement sponsorship contract. Darnell, who recently won the CBBF Junior Mr. Canada, is a full-time business student who has just completed only his first year of competitive bodybuilding.</p>

<p>Darnell’s success can be attributed to his using his head as much as his muscles. “Research. Dedication. Persistence. These are the keys that will help you when you’re starting up, working out and competing. The more you learn, the more you can apply to what you’re doing. That makes you more efficient and helps you accomplish your goals better and faster,” says Darnell.</p>

<p>“Darnell is exactly the type of athlete that embodies what FUSION is all about. His smart, dedicated, no-nonsense attitude is what made him a national champion, and we wanted him to be part of the team. He understands there aren’t any shortcuts to being the best bodybuilder you can be. There’s just training smart and hard, and that honesty is what FUSION is all about,” says FUSION co-president Adrian Burke. “We know that, as part of the FUSION team, Darnell will have everything he needs to take his training to the next level and continue to win titles.”</p>

<p>Congrats on an incredibly successful amateur bodybuilding debut season.</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team.</p>

<p>FUSION BODYBUILDING supplements are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Learn To Lift Weights with a Pro]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=15</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2010/01/19/Learn_To_Lift_Weights_with_a_Pro</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2010-01-19</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, Canada — January 18, 2010</b> FUSION BODYBUILDING has enlisted professional bodybuilder Craig Bonnett to demonstrate proper weightlifting form in videos available on its VIP website. This is the first installment of videos showcasing seven of the core lifts that make up the heart of a bodybuilder’s training routine, including the deadlift, squat and military press.</p>

<p>Each video features Bonnett, who started his career in 2006 by winning the Mr. Manitoba contest. A certified personal trainer and co-founder of contestprep.ca, Bonnett has established himself as a bodybuilding pro and an expert in workout theories, dieting techniques and the science of bodybuilding contest preparation.</p>

<p>The FUSION VIP site features a multitude of bodybuilding resources for beginners, those doing their first contests, and seasoned experts. The training videos further enhance and complement the VIP site’s existing content, which includes training and diet plans, posing videos, science articles, and an anatomy chart, and they will be part of the site’s ongoing updates.</p>

<p>“Nothing is more important than knowing what you’re doing in the gym. Bodybuilding is all about putting in hard work to make solid gains, and we created the VIP site to educate and encourage bodybuilders to do just that,” says FUSION co-president Adrian Burke. “That’s why these videos are so important. With an expert like Craig Bonnett showing you exactly how you’re supposed to lift, you know you will be getting the best results for your effort and won’t hurt yourself doing it.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team.</p>

<p>FUSION BODYBUILDING supplements are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Launches OMEGA•OIL]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=13</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2009/10/22/FUSION_BODYBUILDING_Launches_OMEGA%E2%80%A2OIL</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2009-10-22</pubDate> 
            <content:encoded><![CDATA[<p><b>GUELPH, ON — October 21, 2009</b> For years, research has been singing the benefits of including more essential fatty acids (EFAs) in the average person’s diet, resulting in a multitude of products and supplements with added EFAs such as omega-3s. But needless to say, bodybuilders aren’t average and neither are their goals. So why should they be interested in EFAs? The answer is simple: EFAs can help make a serious difference in their training. But getting enough EFAs isn’t easy. Usually, the body gets EFAs from a variety of sources, including fish, seafood, seeds and nuts, but most of these aren’t a significant enough part of the average bodybuilder’s diet. That’s where an omega-3 supplement such as FUSION BODYBUILDING’s new OMEGA•OIL comes in.</p>

<p>OMEGA•OIL is one of the few EFA products developed specifically for bodybuilders. It’s been scientifically developed for bodybuilders to help them protect muscle, burn fat, reduce joint inflammation and pain, improve insulin response, improve cardiovascular health, increase mood quality and promote brain cell growth. And unlike other EFA supplements, OMEGA•OIL isn’t filled with omega-3 oils from other sources, such as flaxseeds. It uses only an exclusive three-fish blend, because fish oils have been scientifically shown to trigger the most rapid increase of key EFA components in the blood, much faster than flax oil. That ensures bodybuilders get EFAs into their systems sooner so they see results sooner.</p>

<p>“It’s about results and about staying healthy,” Jeff Wilde, one of the developers of OMEGA•OIL, says. “We here at FUSION BODYBUILDING created OMEGA•OIL because we knew how important EFAs were for bodybuilders, and we also know that most bodybuilders aren’t getting enough in their protein-heavy, low-fat diets. We wanted to give bodybuilders an omega-3 supplement made just for them so it could help them stay healthy and reach their goals. OMEGA•OIL has surpassed our expectations, and I’m sure it’s going to surpass the expectations of serious bodybuilders too.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[Chris Breckenridge joins FUSION BODYBUILDING]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=12</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2009/05/05/Chris_Breckenridge_joins_FUSION_BODYBUILDING</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2009-05-05</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — May 5, 2009</b> Ultimately for every business, nothing is more important than sales, and with FUSION BODYBUILDING’s sales growing by leaps and bounds, the company has hired a sales ringer, Chris Breckenridge. Chris was brought on board to help manage one of FUSION’s largest and fastest growing accounts, GNC Canada, and he’s the perfect choice. Not only has Chris worked for over four years at a major Canadian supplements distributor, where he became its national sales manager, but he was also a championship athlete in university and worked in four different GNC retail locations in his youth.</p>

<p>Chris’ inclusive view of supplements, from the users’ to the retailers’ and ultimately the sales distributors’ perspectives, gives him a unique insight into what it takes to be great. And that’s one of the reasons Chris chose to join the FUSION BODYBUILDING team. Chris says, “I wanted to work for FUSION because I have true respect for the products and the company as a whole. Their products are excellent, with lots of thought that keeps the end consumer in mind when creating each item. FUSION BODYBUILDING products do the job that they are supposed to do. I have great respect for that. I want to be a part of something great, and I feel FUSION is an amazing opportunity.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company dedicated to providing bodybuilding supplements to true followers of the sport. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Opens the Doors to Its New Online V.I.P. Site]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=11</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2009/02/24/FUSION_BODYBUILDING_Opens_the_Doors_to_Its_New_Online_V.I.P._Site</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2009-02-24</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — February 23, 2009</b> FUSION BODYBUILDING has been dedicated to helping bodybuilders achieve their muscle-building goals through innovative supplements, and honest, straightforward communication. That desire to discuss and educate reaches a new high with today’s launch of their new online V.I.P. site (vip.fusionbodybuilding.com). The V.I.P. area was created to be a fundamental resource to bodybuilder’s of all experience and commitment levels.</p>

<p>“The V.I.P. site is a great place for bodybuilders to learn,” explains Jefferson Wilde, FUSION V.P. of Marketing. “We have so much experience and expertise here at FUSION BODYBUILDING, and we want to share all of it with bodybuilders. The V.I.P. site will help us do that. Whether it’s the new guy in the gym who decided it’s time to get serious for the first time, or the experienced bodybuilding competitor who’s wants to win, our V.I.P. section will have the resources to help them out. You shouldn’t just work hard as a bodybuilder, you need to work smart.”</p>

<p>The V.I.P. site launches today with a number of different resources including training programs, nutrition programs, anatomy charts, a posing how-to section and much more. The site will continue to grow as new sections and information is added. Membership to the V.I.P. site can be gained by using a password found on FUSION BODYBUILDING products.</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All of FUSION’ BODYBUILDING’s supplements start in the gym and are perfected in the lab by its innovative research and development team. FUSION BODYBUILDING supplements are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Introduces AGENT•M™, a Progressive BCAA Bodybuilding Supplement]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=10</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2009/02/02/FUSION_BODYBUILDING_Introduces_AGENT%E2%80%A2M%E2%84%A2%2C_a_Progressive_BCAA_Bodybuilding_Supplement</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2009-02-02</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — January 30th, 2009</b> “We are very excited about AGENT•M. It’s the first of its kind,” says FUSION co-president Adrian Burke. “We get our inspiration from the needs of bodybuilders, and developing an innovative product like this is the fulfillment of everything we believe at FUSION. It is undeniably a scientifically advanced product that will help bodybuilders train more effectively and grow bigger.”</p>

<p>The hard training that bodybuilders endure triggers muscle inflammation. This starts a complex series of events called the “inflammatory cascade” that can stop muscle growth. This leaves bodybuilders overtrained, weaker and smaller. The inflammatory cascade also dramatically lowers testosterone and growth hormone levels for up to 15 hours after the gym. It usually takes 48 hours before the body can start to grow muscle.</p>

<p>Fueled by bodybuilders’ need to be bigger and better, FUSION BODYBUILDING today launches AGENT•M, The Muscle Mechanic. AGENT•M was created to stop the inflammatory cascade, saving muscle and accelerating its growth. AGENT•M works in two ways. It stops muscle wasting by using enzymes that research shows to stop post-training muscle inflammation and the destructive release of excessive cortisol, which destroys muscle. Once the danger of the inflammatory cascade has been stopped, AGENT•M helps accelerate new muscle growth. It does this with ingredients scientifically shown to activate protein synthesis and accelerate new muscle growth directly at the muscle-tissue site.</p>

<h2>About FUSION BODYBUILDING</h2>
<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top bodybuilding-specific nutraceutical company dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION BODYBUILDING supplements are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Introduces SLEEPING•GIANT—The 24-HOUR MUSCLE GROWTH STACK]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=9</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2008/09/19/FUSION_BODYBUILDING_Introduces_SLEEPING%E2%80%A2GIANT%E2%80%94The_24-HOUR_MUSCLE_GROWTH_STACK</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2008-09-19</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — September 16, 2008</b> FUSION BODYBUILDING is proud to announce the release of its 24-hour muscle-growth stack, SLEEPING•GIANT™. The stack was developed thanks to the savvy and insightful use of FUSION products by dedicated bodybuilders. It was they who initially brought together the testosterone-boosting power of FUSION’s ZEUS and unique muscle-sleep-inducing qualities of FUSION’s SHUT•EYE. Now FUSION has made it simple for everyone to awake their muscle-building giant by offering these products together in SLEEPING•GIANT.</p>

<p>Now bodybuilders can maximize their muscle growth day and night.</p>

<p>During the day, ZEUS boosts testosterone levels by 98.81%. This extreme level of testosterone makes building massive muscle possible. In fact, ZEUS is the only bodybuilding supplement clinically shown to increase testosterone levels in humans. ZEUS also increases protein synthesis and stimulates muscle growth to help bodybuilders build muscle and get stronger fast. And because ZEUS keeps working after the gym to stimulate post-workout muscle building, it also speeds recovery.</p>

<p>At night, SHUT•EYE induces muscle sleep, the fragile stage of sleep when the body’s testosterone and growth-hormone levels are at their highest. This is the period when the body is focused on building muscle. It’s the pay-off for hard work in the gym. However, muscle sleep can be difficult to achieve. That’s why SHUT•EYE contains a special complex that helps bodybuilders achieve muscle sleep without being habit-forming. SHUT•EYE also contains a muscle-growth complex that enhances muscle sleep by further stimulating growth-hormone production. SHUT•EYE also reduces natural cortisol secretions, reducing its muscle-wasting potential.</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION BODYBUILDING Partners with FIT FOODS, Ltd. to Send Their Supplements Worldwide]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=8</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2008/09/15/FUSION_BODYBUILDING_Partners_with_FIT_FOODS,_Ltd._to_Send_Their_Supplements_Worldwide</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2008-09-15</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON and Port Coquitlam, BC, Canada — September 5, 2008</b> FUSION BODYBUILDING and FIT FOODS, Ltd. are very happy to announce a distribution and licensing agreement that will introduce the FUSION line of bodybuilding supplements to over 55 additional countries. The growth in demand for the complete line of FUSION BODYBUILDING products has been unprecedented. Bodybuilders have always demanded products that work, and they have found those products in FUSION supplements. That has created a very loyal and rapidly growing group of customers, and not just within North America. FIT FOODS Ltd is one of the leading manufacturers and distributors of health and sport supplements, specializing in export markets. The synergy of FUSION’s products combined with FIT FOODS’ export prowess sets the stage for impressive results for both businesses.</p>

<p>Ryan Herniman, co-president of FUSION, knows the new relationship with FIT FOODS will ensure even more happy customers. “Almost every day we receive emails from bodybuilders in countries we didn’t have representation in. They want our products, but we had no way of getting to them until now. Aligning ourselves with the distribution might of FIT FOODS has really allowed us to bring FUSION products to bodybuilders around the world.”</p>

<p>FIT FOODS was founded in 1996 by Jim McMahon. It has since grown to become one of the leading manufacturers and distributors of health and sport supplements with such brands as Whey Gourmet® and North Coast Naturals™ among others. FIT FOODS’ vast international distribution network and other strengths will greatly complement FUSION with their ever-growing loyal customer base and their line of innovative and dependable bodybuilding supplements. Jim McMahon speaks of the FUSION/FIT FOODS partnership: “As one of the larger 
distributors in the industry, we know good products and good people when we see them. FUSION’s products and their passion are second to none. FIT FOODS is proud to be a key part of their continued success as the FUSION brand is now poised to capture even greater numbers of users in many countries around the world. We see this avalanche-like growth of FUSION as an opportunity to align the distribution power of FIT FOODS with another key component in the next generation of bodybuilding supplements. The strides FUSION has made in the past two years have garnered the attention of the big players in the industry, and we’re very happy to be partners with them.”</p>

<p>Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. All of FUSION’s products start in the gym and are perfected in the lab by its innovative research and development team. FUSION products are sold worldwide. FIT FOODS is a Health Canada NHP Site Licensed GMP manufacturer.</p>]]></content:encoded>
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            <title><![CDATA[BODYBUILDING CULTURE finds a new home on Facebook]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=7</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2008/05/30/BODYBUILDING_CULTURE_finds_a_new_home_on_Facebook</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2008-05-30</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — May 26, 2008</b> FUSION BODYBUILDING is proud to announce the creation of the Facebook group, BODYBUILDING CULTURE. Officially launched in March of this year BODYBUILDING CULTURE is a group dedicated to the men and women who love the sport of bodybuilding. The group was created by FUSION BODYBUILDING not as a place to promote their products, but rather as a forum for bodybuilders to ask questions, give opinions and share their passion for bodybuilding.</p>

<p>The FUSION team has created a panel of experts from within and without their company to offer the now over 300 members the straight answers and insights that they’re looking for. But more than just a place to talk technical, BODYBUILDING CULTURE is a forum for people to connect and share. And share they do. One of the most popular discussion topics is, “Why I Started Bodybuilding…” and the responses show that bodybuilders don’t fit into the narrow “meat-head” stereotype in which they are so often cast.</p>

<blockquote>
	<p>“I started bodybuilding because I was a skinny kid. Try being 6’3’’ and 75kgs! 23 yrs later and I’m still in the gym. The sense of accomplishment, the structure to your life, the general sense of feeling good about myself, I’ve got where I want to be … and I love it!”</p>
	<cite>Scott S Sherwood — London, Ontario</cite>
</blockquote>

<blockquote>
	<p>“In high school I was the only girl that was in the weight room lifting weights. I continued to weight lift after high school because it made me feel good about myself. I always told myself I was going to compete and then one day I did! My little girl yelling “GO Mommy!” from the audience made me feel that I can accomplish anything!”</p>
	<cite>Sherri Lee Miller — Edmonton, Alberta</cite>
</blockquote>

<blockquote>
	<p>“I started bodybuilding because I saw the results of living an unhealthy lifestyle in the lives of my parents. That was over 20 years ago now and ever since I’ve fallen in love with the pump, the vascularity, the shaping and sculpting of a body.”</p>
	<cite>Matty Patterson — Kitchener, Ontario</cite>
</blockquote>

<blockquote>
	<p>“It all started for me with an arm wrestle. One day in high school I challenged this kid by the name of Scott, the best arm wrestler around. I got my ass kicked. So that night I went home and started to workout hard with my brothers. Three months later I challenged Scott again and kicked his ass.”</p>
	<cite>Brian Geritz — Australia</cite>
</blockquote>

<p>With a rapidly growing and surprisingly involved membership, BODYBUILDING CULTURE is a must-visit group for anyone interested in bodybuilding. Visit it yourself by searching BODYBUILDING CULTURE in Facebook or by entering www.bodybuildingculture.com into your browsers address bar.</p>

<p>FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. Founded in 1998 by Ryan Herniman and Adrian Burke, all of FUSION’s products start in the gym and are perfected in the lab by their innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION has signed Bodybuilder Dan Ziccardi]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=6</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2008/04/11/FUSION_has_signed_Bodybuilder_Dan_Ziccardi</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2008-04-11</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — April 7th, 2008</b> FUSION BODYBUILDING has just announced that they have signed up-and-coming bodybuilder Dan Ziccardi. After landing a convincing win at the WBFF’s first event of 2008, Dan has clearly shown himself to be one of the new breed of bodybuilders. Hailing from Niagara Falls Ontario, Dan is still ahead of his bodybuilding prime at 23 years old.</p>

<p>Adrian Burke, the co-founder of FUSION BODYBUILDING, was excited when announcing Dan’s signing to the Fusion Team. “Dan is our type of bodybuilder. He has a proven passion and dedication to the sport, and art, of bodybuilding. Combine this with his incredible physique and his stage presence, Dan’s going to be a force to reckon with. He was the perfect choice to join FUSION BODYBUILDING because we know he’s a great inspiration to young bodybuilders.”</p>

<p>Dan’s next competition is scheduled to be the 2008 WBFF World Championships happening this September. Dan is also expected to be taking part as test subject in a transformation using FUSION Products.</p>

<p>FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. Founded in 1998 by Ryan Herniman and Adrian Burke, all of FUSION’s products start in the gym and perfected in the lab by their innovative research and development team. FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION Bodybuilding Announces The World’s First Sleep Inducer]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=5</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2008/02/22/FUSION_Bodybuilding_Announces_The_World%E2%80%99s_First_Sleep_Inducer</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2008-02-22</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — February 22nd, 2008</b> We’ve all heard it’s vital to get enough sleep if you want to stay healthy, but who knew there is a special type of sleep that helps you build muscle? Apparently the researchers at FUSION Bodybuilding Inc. did, and they’re introducing the new and innovative product SHUT•EYE™ to help bodybuilders build their muscle while they sleep. SHUT•EYE is the world’s first muscle sleep inducer. Its patented formula naturally amplifies the body’s muscle building potential by helping bodybuilders attain muscle sleep, the most anabolic stage of sleep. It’s during this stage that the body is actively rebuilding muscles by increasing its testosterone and growth hormone levels. Bodybuilders who train hard in the gym during the day can utilize this critical stage of sleep to maximize their muscle growth. The challenge is that muscle sleep is the final and is by far the hardest stage of sleep to achieve.</p>

<p>The advantage of using SHUT•EYE is that it’s specially formulated to induce this unique level of sleep. SHUT•EYE contains a special muscle sleep complex that helps one get to sleep faster and stay asleep longer, all without being habit-forming. Ingredients in the muscle sleep complex also have the added benefit of reducing the muscle wasting secretions of cortisol. The SHUT•EYE formula also includes a muscle growth complex that further stimulates growth hormone production and increases the blood circulation that delivers the hormones to your needy muscles. And SHUT•EYE has been scientifically proven to be effective in clinical trials done on humans.</p>

<p>With the addition ofSHUT•EYE to their line of products, FUSION Bodybuilding continues to develop innovative and ground-breaking bodybuilding supplements. Committed to developing the world’s strongest supplements, FUSION provides bodybuilders with supplements that they truly trust.</p>

<h2>About FUSION Bodybuilding</h2>
<p>FUSION’s innovative research and development team provides people around the world with bodybuilding’s strongest supplements. Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION today is a top supplement company that pays particular attention to category development and value driven brands. FUSION’s targeted marketing program provides businesses of all sizes with measurable results, while enhancing the overall experience for supplement users.</p>

<p>FUSION is headquartered in Guelph, Ontario – the hub of nutraceutical development in North America.</p>]]></content:encoded>
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            <title><![CDATA[FUSION Bodybuilding Publishes The Premier Issue of The Muscles Times — The Newsletter That Matters]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=4</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2007/12/07/FUSION_Bodybuilding_Publishes_The_Premier_Issue_of_The_Muscles_Times_%E2%80%94_The_Newsletter_That_Matters</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2007-12-07</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — November 15th, 2007</b> FUSION Bodybuilding has officially launched The Muscle Times, a free online newsletter created for the exceptional amateur bodybuilder. The Muscle Times was created as a forum for true gym-rats to learn, give their opinion and discover the art and science of bodybuilding.</p>

<p>While The Muscle Times is written and produced by the FUSION Bodybuilding team and their associates, the newsletter does not push the FUSION product line. Adrian Burke, the co-founder of FUSION Bodybuilding has a vision for The Muscle Times, “Years ago, when I first started out bodybuilding, it was hard to find good, solid information. Everyone had a different answer to my questions, or didn’t have an answer at all. We created The Muscle Times to do a couple of things; to share all the experience that we’ve gathered by being at the heart of bodybuilding, and start a conversation with those guys and gals in the gym. The Muscle Times looks at current events, delves a little into the scientific discoveries that seem to be happening daily, gives workout tips and programs, and lots more. We didn’t want to waste people’s time by dressing up product hype as real straight-talk, there’s enough of that out there, we just wanted to give back to the community we’ve lived and breathed for so long.”</p>

<p>Since the release of the first addition of The Muscle Times, the response from subscribers has been exactly what the FUSION team hoped for. Subscriber Damon Alejandro of Pasadena, Texas shared, “For being the first issue of, ‘The Muscle Times’ I learned so much. I am going to implement some if not all of the training techniques and tips you provided, into my routine tomorrow and see how they work for me. Thank you — really. I am so glad I subscribed. I cannot wait until the next issue.”</p>

<p>The Muscle Times is published quarterly. Subscribe for free by visiting www.themuscletimes.com.</p>

<h2>About Fusion Bodybuilding, Inc.</h2>
<p>FUSION’s innovative research and development team provides people around the world with bodybuilding’s strongest supplements. Founded in 1998 by Ryan Herniman and Adrian Burke, FUSION today is a top supplement company that pays particular attention to category development and value driven brands. FUSION’s targeted marketing program provides businesses of all sizes with measurable results, while enhancing the overall experience for supplement users.</p>

FUSION is headquartered in Guelph, Ontario — the hub of nutraceutical development in North America.]]></content:encoded>
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            <title><![CDATA[FUSION Bodybuilding, Inc. Announces the Re-Launch of FUSIONBODYBUILDING.COM The New Home to Bodybuilding’s Strongest Supplements]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=3</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2007/10/12/FUSION_Bodybuilding%2C_Inc._Announces_the_Re-Launch_of_FUSIONBODYBUILDING.COM_The_New_Home_to_Bodybuilding%E2%80%99s_Strongest_Supplements</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2007-10-12</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — October 9th, 2007</b> Today FUSION BODYBUILDING officially unveils its new website Fusionbodybuilding.com. This launch represents the climax of a complete rebranding, redesign and reorganization of all Fusion’s pioneering bodybuilding products. For the first time all Fusion products from PURPLE•K® — The King of Creatine® to their groundbreaking subcutaneous fat-burner, SUB•Q™, can be found in one place.</p>

<p>The new site design was created to help Fusion’s loyal customers quickly review existing information on the supplements that are so integral to their bodybuilding programs, and to make it easier for them to discover what new innovations Fusion is bringing to their gym. The result is a sophisticated website where any information is just a few quick clicks away, and whose modern design reflects the cutting-edge look of their new product packaging.</p>

<p>FUSION’s Vice President of Sales, Chris Belanger, is pumped not only about the new website, but the fresh new look of all their products. “This is something that I’ve wanted us to do for some time. It’s taken a while because our focus has always been on our products. Bodybuilders have extremely high expectations for themselves and their supplements. Fusion’s products have always been scientifically formulated to blow those expectations away. Now Fusionbodybuilding.com is geared to do the same.”</p>

<p>FUSION BODYBUILDING is a top nutraceutical company that is dedicated to providing bodybuilding’s strongest supplements to the sport’s elite. Founded in 1998 by Ryan Herniman and Adrian Burke, all of Fusion’s products start in the gym and perfected in the lab by their innovative research and development team.</p>

<p>FUSION products are sold worldwide.</p>]]></content:encoded>
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            <title><![CDATA[FUSION Athlete Captures 3rd Place at the CBBF National Bodybuilding Championships]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=2</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2007/09/07/FUSION_Athlete_Captures_3rd_Place_at_the_CBBF_National_Bodybuilding_Championships</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2007-09-07</pubDate> 
            <content:encoded><![CDATA[<p><b>Edmonton, AB — September 7th, 2007</b>  Fusion Bodybuilding athlete Dave Naugler places 3rd at the CBBF National Championships. After dominating and winning the middleweight class in 2006, Dave made the bold decision to advance his physique and put on 20 pounds of muscle so he could compete in the light-heavy weight class. The contest was held in Edmonton on August 18th and consisted of nearly 200 of the best bodybuilders to ever step on the national stage – it is evident that bodybuilding has a strong foothold.</p>

<p>Dave made excellent progression all year and adhered to his high volume / high intensity principles. Un-wavered by the demands of his family and work life, he stayed true to form and brought one the finest sculpted physiques ever witnessed. Winston Roberts, IFBB Pro-Judge spoke of the amazing leg development of Dave: “He has better legs than Ronnie Coleman. There isn’t a pro bodybuilder who has the leg development he has.”</p>

<p>Dave’s excellent performance has created a flurry of activity on bodybuilding web forums. As bodybuilding is highly subjective, his fans have been debating about his placing. When asked to comment he said: “I wasn’t as sharp as I needed to be. If I stepped on stage in the shape I was on the Thursday, it would’ve been a different story. I knew I was dialing in too fast, but couldn’t do anything about it. But that’s bodybuilding and next year in Montreal I won’t miss the mark.”</p>

<h2>About Fusion Bodybuilding</h2>
<p>Fusion’s innovative research and development team provides people around the world with bodybuilding’s strongest supplements. Founded in 1998 by Ryan Herniman and Adrian Burke, Fusion today is a top supplement company that pays particular attention to category development and value driven brands. Fusion’s targeted marketing program provides businesses of all sizes with measurable results, while enhancing the overall experience for supplement users.</p>

<p>Fusion is headquartered in Guelph, Ontario — the hub of nutraceutical development in North America.</p>]]></content:encoded>
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            <title><![CDATA[FUSION Bodybuilding, Inc. Announces the Launch of SUB•Q - The First Subcutaneous Fat-Incinerator]]></title> 
            <guid>http://www.fusionbodybuilding.com/press/release?r=1</guid> 
            <link>http://www.fusionbodybuilding.com/press/release/2007/06/11/FUSION_Bodybuilding%2C_Inc._Announces_the_Launch_of_SUB%E2%80%A2Q_-_The_First_Subcutaneous_Fat-Incinerator</link> 
            <dc:creator>Jeff Wilde</dc:creator> 
            <pubDate>2007-06-11</pubDate> 
            <content:encoded><![CDATA[<p><b>Guelph, ON — June 11th, 2007</b> Fusion Bodybuilding, Inc. announces the launch of SUB•Q – the world’s first fat burner designed to target subcutaneous fat. Subcutaneous fat is very hard to lose because it attaches itself just under the skin – hiding lean muscle definition under a layer of persistent white, milky fat. This evolutionary supplement was developed to address the void in availability of any fat burners in the category of subcutaneous fat loss. SUB•Q contains 3 complexes that work via separate mechanisms all targeted toward the incineration of subcutaneous fat.</p>

<p>Adrian Burke, Co-President of Fusion Bodybuilding spoke to the release of their revolutionary new product: “The supplement industry has been bombarded with ‘me-too’ products that do nothing more than boast how great they are – they try to fool everyone with big, flashy claims. It was really important for us to put our customers first and bring functionality and value to the forefront. Fusion has gained a reputation for developing bodybuilding’s strongest supplements because of a decade of dedication in doing exactly that. With this continued dedication in mind we set out to develop the strongest fat-burner ever made and we did it!”</p>

<p>SUB•Q is packaged with a 50-page manual consumers use to achieve their ideal body. This manual comes complete with a 3 phase diet and training program geared towards subcutaneous fat loss. This added value piece is a key feature in bringing functionality and value to our consumers and will resonate in other Fusion products as well. SUB•Q will be released to the public in Canada, Australia, United Kingdom, the Netherlands and Austria on June 14, 2007.</p>

<h2>About Fusion Bodybuilding, Inc.</h2>
<p>Fusion’s innovative research and development team provides people around the world with bodybuilding’s strongest supplements. Founded in 1998 by Ryan Herniman and Adrian Burke, Fusion today is a top supplement company that pays particular attention to category development and value driven brands. Fusion’s targeted marketing program provides businesses of all sizes with measurable results, while enhancing the overall experience for supplement users. Fusion is headquartered in Guelph, Ontario – the hub of nutraceutical development in North America.</p>]]></content:encoded>
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